Texas Country Reports Wins Tall in Texas Award


Bob Phillips, right, accepts Tall in Texas award.

In honor of his outstanding contributions to the travel and tourism industry in Texas, Bob Phillips, president/CEO of Phillips MediaSource and Texas Country Tours, has received the Tall in Texas award by the Texas Travel Industry Association (TTIA).

"Bob — known my many as the Texas Country Reporter — has earned his position as an icon in the Texas travel industry," said TTIA President and CEO David Teel. "He has done much for our industry in terms of connecting the traveler with Texas destinations and bringing awareness of the industry's impact on the state's economy."

For most of us, roads and highways are simply a means to a destination. But for more than 40 years, the back roads of Texas have been home and office for Phillips. His Texas Country Reporter television series is a celebration of the Texas way of life and a tribute to the real heroes of our time — the everyday men and women who make our state such a special place.

Phillips started his television career at KDFW-TV (Channel 4) in Dallas, Texas, while he was a student at Southern Methodist University. He was a photographer and a reporter covering news, politics, where he covered several state and national political conventions and the inauguration of President Richard Nixon, and even sports, where he spent several years traveling with the Dallas Cowboys and shooting for NFL Films. His Country Reporter series began at KDFW-TV in 1972 and continued on that station until Phillips moved his program to WFAA-TV in October 1986. His back roads travels have lasted 41 years and the series is now seen in all television markets in Texas.

The Tall in Texas award is given to an individual nominated from the TTIA membership for outstanding contributions, leadership and innovations that have a lasting effect on tourism and TTIA.  

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