Restaurateur from Tyler Receives Honor

Bob Westbrook

Restaurateur Bob Westbrook of Tyler is one of the newest inductees into the Texas Restaurant Association’s (TRA) legendary Hall of Honor – the highest award the association can bestow.

The ceremony will take place at the TRA’s 2018 Night of Excellence event on Saturday, July 14, at 7 p.m. at the Henry B. Gonzalez Convention Center, 900 E. Market Street in San Antonio. The event is held in conjunction with the 81st annual TRA Marketplace, the second-largest industry foodservice show in the country.

To qualify, nominees must have a minimum of 15 years of TRA membership and exemplify superior business ethics. Criteria include significant time and energy devoted to the benefit of TRA and its members, as well as his or her local chapter. Nominees must also gain positive recognition for the restaurant industry and help to build the image of the food service industry overall. 

“Induction into the Hall of Honor is the highest award we can give to publicly recognize those who have been great leaders, successful business people and a true beacon to others,” said Richie Jackson, TRA CEO. “They are the ones who work tirelessly to help their colleagues succeed and in serving others, elevate the entire industry. We couldn’t be more proud to honor them.”

Bob Westbrook is a 19-year CiCi’s Pizza franchisee, and former owner of four restaurants, two in Tyler, one in Longview and one in Sulphur Springs. He credits his success to hard work, strong faith, a supportive family and being active in his community. 

His restaurant association roots run deep — both in the East Texas Restaurant Association and Texas Restaurant Association. He is a past president of the Texas Restaurant Association, served as chairman of the Texas Restaurant Association Education Foundation (TRAEF), and former TRA PAC chairman, as well as holding several other high-profile positions within the association. 

Bob’s community leadership roles also cover a wide range of organizations, including the Tyler Area Chamber of Commerce, where he served as chairman and led several committees. He was also the first restaurateur investor and member of the executive board of directors for the Tyler Economic Development Corporation, and currently serves as a city councilman of Tyler’s 5th District.

With an emphasis on “service above self,” Bob is also a Rotarian at the South Tyler Rotary Club, having also served as past president of the Tyler Rotary Club.

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