Chicken Makes a Big Comeback at this Restaurant

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Greg McKay, Slim Chickens’ first-ever franchisee, has opened his fourth restaurant in East Texas at 204 E. Loop 281 in Longview. He has two other stores in Tyler and one in Texarkana. 

After tasting Slim Chickens for the first time in 2007 at their site near the University of Arkansas campus, McKay took the steps to join the team and help grow the “life changing chicken” brand. His first unit opened in his hometown of Texarkana in 2013 and the two in Tyler soon followed. 

Slim Chickens serves fresh hand-breaded chicken tenders, buffalo wings, handmade dipping sauces, sides like coleslaw, potato salad, fried pickles, fried pies, dessert in a jar, chicken and waffles, and healthy choices like wraps and salads.

McKay is keeping the franchise in the family, as his son-in-law Mark Coleman helps run the locations, serving as director of operations for the four stores. Coleman’s work earned him Slim Chickens Operator of the Year honors for the last two years, as he oversaw the launch and success of their first two units. Coleman and McKay lead the BBL Holdings, LLC team, with the ambitious long-term plan of having 20 stores under their watch and care.

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