Second Annual East Texas Giving Day Set For April 25



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Regional nonprofits like the Henderson County Humane Society participate in East Texas Giving Day, encouraging local citizens to click-and-give on April 25.

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Nonprofits and charitable organizations need donors year-round, but there’s nothing like a short-term drive to pump a little extra energy, interest and cash into fundraising efforts. Dallas-based Communities Foundation of Texas brought this point home in 2009 with the establishment of North Texas Giving Day, and the East Texas followed suit last May with a similar event. 

This year, more than 200 charities located in 32 counties in the region join forces once again during East Texas Giving Day, scheduled April 25.

Hosted by the East Texas Communities Foundation (ETCF), the 18-hour online campaign touts a “Give Where You Live” slogan and is designed to encourage local residents to open their wallets and engage in some click-to-give generosity. Last year’s event raised almost half a million dollars for 225 area charities, and ETCF’s officials expect bigger results in 2017. 

“This is a great way for area charities to build awareness for what they do,” says Holly McFarlin, ETCF’s director of public relations. “They can use social media to get their fans and volunteers excited, and it makes it easy for people to give.” 

From 6 a.m. to midnight on the last Tuesday in April, local residents simply visit the East Texas Giving Day website, search area nonprofits by name, county, city or category — causes range from animal rescue and youth organizations to education, arts and culture and health — and make donations of $20 or more. 

It’s also possible to visit the site and donate prior to the day of giving, although the funds won’t be processed on the website until April 25. ETCF organizers claim 94 percent of East Texas Giving Day donations go directly to the selected charities, and McFarlin says many organizations arrange for matching funds from corporate donors, a move that doubles the impact of individual contributions.

To build the buzz the day of, she says a variety of regional nonprofits are
expected to set up tents in downtown areas in cities like Athens, Jefferson and Longview — adding an extra dose of excitement, awareness and momentum to the fundraising effort. For more information, and to see which homegrown nonprofits are participating in the drive, check out the Facebook page, Simplified Giving, or visit easttexasgivingday.org.

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