Greenville Welcomes Trio of Restaurants


Snuffers's cheddar fries.

Greenville residents hungry for fresh, new dining options are in for a triple treat.

Firebird Restaurant Group recently opened three of its popular dining options — El Fenix Mexican Restaurant, Snuffer’s Restaurant & Bar, and Taqueria La Ventana — at the 3100 block of Interstate 30 in Greenville.

“This truly speaks to the growth and development of Greenville as a dining destination and we are thrilled to be a part of it,” said Tim Schroder, director of operations services for Dallas-based Firebird.

El Fenix is renowned as the originator of Tex-Mex cuisine, dating to its founding in 1918. Since then, it has become a staple on the North Texas dining landscape, earning fame for its perennial “Best Margarita in Dallas” awards and its Wednesday “$5.99 Enchilada Dinner Special.” The popular restaurant chain recently unveiled its all-new brunch buffet available every Sunday from 11 a.m. to 4 p.m.

The iconic Snuffer’s Restaurant has served up its legendary burgers and famous cheddar fries since 1978. Snuffer’s has been a Dallas-area favorite place to meet friends for decades.

Taqueria La Ventana is modeled after an authentic Mexico City taqueria. The menu features everyday Mexican street food, including handmade tacos, elotes, churros, beers, and margaritas. 

Coinciding with the opening of the three new dining spots was Firebird’s donation of $2,500 for the Boys and Girls Club of Northeast Texas and $5,000 gift to the Women in Need organization.

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