Bras for the Cause Celebrates 10 Years


For many years, local philanthropists and volunteers have grabbed glue guns and become seamstresses, designers, and bra wranglers to create unique entries for a good cause. Now in its 10th year, Bras for the Cause displays this year’s creations October 11 in downtown Greenville.

The “cause” is to purchase new equipment and offer services to those undergoing cancer treatment. To date, the organization has raised more than $740,000 for the Hunt Regional Healthcare Foundation.

More than 100 bras are entered each year, created by women and men, old and young, individuals and businesses. Each entry is a unique masterpiece. The rules are simple: Design a bra using any materials and with any theme, as long as they are “G” rated.

This year’s event helps fund Janice’s Closet, a special fitting room located at Hunt Regional Medical Center. Recognizing that every woman deserves to feel good about herself during cancer treatment, the room provides compression garments, vouchers for wigs, mastectomy bras, prostheses and more for Hunt County women in need of these services. All items are provided free of charge to referred patients.

In addition to Janice’s Closet, Bras for the Cause also helps fund the Tubby Adkisson Mobile Mammography Coach. Fully equipped with the latest digital equipment, the coach goes to remote locations throughout the area providing early detection of breast cancer to busy women on the go.

At the Bras for the Cause event this year bras are displayed in several locations along Lee Street in downtown Greenville. Clever titles and creative materials are the hallmarks of the exhibit, driving hundreds of people downtown to see the display and cast their votes. Attendance is free, and participants may purchase vote cards from the volunteers along the street. Shameless campaigning of votes by participants, many wearing crazy hats or costumes and carrying colorful signs, adds to the carnival-like atmosphere. Voting is open until 8:30 p.m. and the awards ceremony begins around 9:30 p.m. “BRAbie” Awards are presented to the top money-raising bras, and also to category winners selected by a panel of judges.

Several downtown restaurants, bars, and wineries also participate in the event, offering special menus and live music to add to the atmosphere. A percentage of all food and beverage sales is donated to Bras for the Cause.

For more information, visit Bras for the Cause Greenville Facebook page or call/text (903) 456-2257. — Submitted by Pud Kearns

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