On December 8, 1953, the radio program East Texas Hillbilly Jamboree debuted on KFRO, a Longview, Texas, station. The two-hour program attracted musicians mainly from Texas, and they included many unknowns who would eventually gain fame.

Billboard magazine reported several times that the program was very popular. While short-lived, the live radio show was revived in 1964 in the form of a live performance called Johnny Morrison's Hay Barn in Shepherd, Texas.

Names associated with both include Johnny Horton, Bob Wills, Loretta Lynn, Bill Monroe and Earnest Tubb.

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