Janice Jarratt, known as the "Lucky Strike Girl" was born in October 19, 1914, in Jacksonville, Texas, Cherokee County. Her father was C.D. Jarratt of Craft, known for shipping the first carload of tomatoes from Cherokee County on June 14, 1897.
Jarratt grew up in San Antonio, and later became the "Sweetheart of the Texas Centennial" at the State Fair of Texas in 1936. The Los Angeles Times reported her arrival in Hollywood that year to arrange a contract with Universal Studios. The article noted she carried a rifle in a leather case.
Jarratt became one of "The 1936 Flash Lighter Starlets" a group which also included Rosina Lawrence, Cecilia Parker, and Barbara Pepper. She also achieved fame as the "Lucky Strike Girl" because she posed for many ads for the cigarette brand. At one time, she was dubbed the "most photographed model in the world" in a newspaper photo of her and actor Clark Gable.
In April 1937, Jarratt became engaged to FBI agent Melvin Purvis, announced with the headline, "Janice Jarratt gets her G-Man, Melvin Purvis." Purvis led manhunts for notorious outlaws, including Baby Face Nelson, Pretty Boy Floyd, and John Dillinger. The engagement did not last, however, and the two never married. Jarrett died Sep 29, 1991.